Who am I?
Award-winning marketing leader with over 14 years of experience in integrated marketing, brand management, product marketing, content strategy, digital transformation, and creative production. I’ve worked with renowned agencies like BBDO and Lowe Lintas, as well as the acclaimed production house Vishesh Films—before moving brand-side with Tata Consumer Products—where I drove high-impact marketing at scale.
I’ve partnered with Google and Facebook, and collaborated with top agencies including MullenLowe Lintas, Dentsu Impact, Schbang, Social Panga, Tree Frogs, Media.Monks, and Wavemaker. I’ve also co-created content with Hotstar, Amazon Prime, TVF, and Dice Media—crafting breakthrough IPs across OTT, and digital.
My portfolio includes transformative campaigns for brands like Tata Tea, Tata Salt, Tetley, Ariel, Whisper, Mirinda, Swiggy, and MRF. Notably, the Touch the Pickle campaign for Whisper won the inaugural Glass Grand Prix at Cannes Lions, making a cultural dent by breaking menstrual taboos in India. Other landmark campaigns—such as Tata Tea’s #JaagoRe, Ariel’s #ShareTheLoad, and Mirinda’s #ReleaseThePressure—have earned global acclaim, winning Cannes Lions (Glass, Silver), Effies, Kyoorius, and Spikes Asia honors. These weren’t just award-winning—they were culture-shifting, driving double-digit uplifts in brand affinity, engagement, and market impact.
I specialize in crafting user-first narratives that connect the dots between creative storytelling and business strategy—anchored in data and insight. My product marketing expertise lies in shaping positioning, messaging, and go-to-market strategies that align cross-functional teams and accelerate adoption. With a track record of mentoring creative teams and leading end-to-end marketing strategy, I’ve driven growth across sectors including technology, FMCG, healthcare, education, hospitality, lifestyle, and entertainment.
Strategic in approach, creative at heart—I don’t just build brands; I make them matter.
My Works
